TCS adds over $1 billion in brand value; consolidates position as one of the 'Big Four' IT services brands

BFI :5th March 2013


Tata Consultancy Services (TCS), a leading IT services, consulting and business solutions organisation announced today that it has added $1,179 million in brand value over 2012, growing by 28.9 percent annually to reach the $5 billion brand value mark.

 It also retained its position among the Big Four most valuable IT services brands worldwide - in the ranking carried out by Brand Finance, the world's leading brand valuation firm. Brand Finance assesses the dollar value of the reputation, image and intellectual property of the world’s leading companies.

 Brand Finance’s brand valuations are frequently peer-reviewed by top audit practices, accepted by various regulatory bodies and used by leading global brands as a performance benchmark.

N Chandrasekaran, CEO and managing director of TCS said, “TCS continues to deliver market leading performances across both financial and brand related metrics. 
The rapid evolution and recognition of our brand at a global level is a testament to the passion and dedication of our more than 260,000 employees, who as 'brand ambassadors' continue to ensure an industry leading client experience, which keeps strengthening our reputation and brand in the global market.”

TCS has developed a strong reputation in the IT services market for reliably delivering business results, providing leadership to drive transformation and partnering with its clients. The company has been investing heavily to build up its brand presence worldwide through a full range of award winning activities.

 Recently, TCS won the ITSMA Diamond award for global marketing and communications excellence. The company has been awarded Platinum+ status globally in the Corporate Responsibility Index carried out by BiTC. Its employee brand has been recognised through multiple certifications and the company and its CEO have received several business leadership awards in 2012.

“TCS continues its rapid increase in brand value and cements is position as a Big Four IT services brand. The company’s strong performance across brand related activities such as client engagement, community development, sponsorships, and employee satisfaction has earned TCS a place in the elite club of only three AA+ rated IT services brands,” said David Haigh, CEO and founder of Brand Finance.

 “An example combining all these factors is the TCS Amsterdam Marathon where TCS engaged over 1,200 clients and employees and the event raised 115,000 Euros for the fight against cancer. This translated into 145,000 people becoming aware of TCS - the equivalent of almost 20 percent of the population in the city of Amsterdam.”

TCS is also the single largest contributor to the overall Tata brand, which is now ranked as the world’s 39th most valuable brand with a combined brand valuation of $18,169 million.