With so much information out there, getting your audience’s attention is tough. But it is also essential. Consider these three things next time you craft a message that needs to be heard:
- Make a comparison. Whether you are selling a product or making a point, remember that people like to draw connections. Help your audience understand by comparing your message to something else.
- Piggyback on the familiar. Take something most people know and make it your own. Spinoffs of the “Got Milk?” slogan have done this successfully.
- Be specific. Use simple, specific details to solidify your point. These give your audience something to remember when you’re no longer in front of them.
Adapted from "Craft an Attention-Grabbing Message" by Kare Anderson.
