Since Tata hung up his boots, Mistry and his team have been dictating the group's airline strategy, but for advice and inputs, they still turn to the man whose passion and knowledge about aviation are unmatched in Indian business. "Few businessmen can boast the tremendous knowledge and a deep understanding of the aerospace industry that Ratan has," said Professor Lord
Kumar Bhattacharyya, an adviser to
Tata Group.
Yet, both enterprises run counter to Tata's statement in December. When Tata was first approached, he was cool to the idea of starting an airline because the government was yet to formally lift the FDI barrier. When it finally did in September, the "destructive competition" that he feared was rampant in aviation. The cutthroat price war that
Kingfisher Airlines had waged that ultimately led to its grounding in October had wrought havoc on competitors and left the whole aviation industry in a flux. Even for an industry that has always been inherently risky, aviation stood out as an unalloyed disaster.
Perfect SettingBut the Tatas' partners were viewing Indian aviation with rose-tinted glasses. FDI by airlines apart, the civil aviation ministry had ushered in a raft of reforms, including abolishing a panel to vet the purchase of aircraft.
Kingfisher was firmly strapped to its deathbed, leaving in its wake wounded competitors and creating an opening for aspirants.
Jet Airways, once the lord of Indian skies, was a shadow of its old self. Suddenly, an airline made immense sense. When the two foreign airlines approached Tata a second time, he lent a positive ear in the light of the changed circumstances, said another person familiar with the Tatas' game plan. "It was a natural thing to do: there is no one in the group who knows about aviation as much as him," he said. This person too preferred anonymity.
As it happened, an embattled government was eager to please investors. In less than a month of unveiling the alliance, the foreign investment regulator cleared AirAsia India's proposal.
On March 6, the day FIPB approved the
AirAsia India proposal, Tata tweeted: "I applaud the govt. for its transparency and its principled implementation of the stated policy."
In April, Jet said it will sell 24% to Gulf carrier Etihad Airways, a deal that gained the unabashed support of the aviation ministry (the cabinet cleared the proposal on Thursday). Both developments emboldened the Tatas to pursue the venture with
Singapore Airlines.
Hormuz P Mama, an aviation expert and aerospace journalist, said when
Naresh Goyal ( Jet promoter) lobbied the government to permit investments by foreign airlines so as to push Etihad's investment in Jet, he may have unwittingly cleared the way for the formation of the Tata-SIA airline.
The decisions to launch the airlines were not strategic, said the second person familiar with the matter. "There was no Harvard textbook kind of strategising. Rather, they were purely opportunistic, made possible by deregulation in Indian aviation," he said. Tata, 75, excused himself from commenting for this article, saying he is overseas and his time is heavily committed.
The airlines complete the missing link in the Tatas' aviation business (see Tatas in Aviation). If ever there was an unfinished agenda in Ratan Tata's to-do list, it had to be an airline. Under Tata's watch, the group had grown furiously, creating assets in telecom, passenger cars and software and accumulating A-list businesses such as tea maker Tetley, Anglo-Dutch steel giant Corus and car brands
Jaguar and
Land Rover abroad.
The group spread wings in aviation too, stitching joint ventures to make aircraft parts or establishing private jet and airline catering companies. But the two attempts to enter the airline business (see Troubled Past...) were seemingly defeated by political resistance and corporate chicanery.
Accounts of how Tatas' bids were thwarted have been recounted several times in the past, but a few are worth a repeat. MK Kaw, the civilian aviation secretary when the Tatas sought to start an airline in 1997 teaming up with SIA, revealed in his book An Outsider Everywhere — Revelations by an Insider that the then aviation minister CM Ibrahim refused to clear the proposal despite policy papers being put up before him. Ibrahim has denied any wrongdoing.
Corporate IntrigueAnother revealing account came from the then disinvestment minister
Arun Shourie at a seminar by industry lobby
Ficci in 2001. The Tatas had sought to buy into government-owned
Air India a year earlier. Shourie said, according to a report by The Indian Express, that Ficci's aviation panel had recommended that foreign investors in Air India should not hold more than 25% stake. "'Shourie then read out the recommendations of several parliamentarians, as well as those of the Standing Committee of Parliament — lo and behold, they were the same as Ficci's right down to the etceteras. "Great minds that think alike?" asked Shourie, "Or one great mind that was making everyone think alike?" He then named the head the Ficci panel — it was none other than Goyal of Jet.
Of course, the most telling comment about how his group's chances were scuttled came from Tata himself in 2010. Tata, who until then had carried himself inconspicuously for a chairman of an influential conglomerate, except for the odd big-box commercial announcement, said a businessman had told him in 1997 to pay Rs 15 crore to the minister if the Tatas wanted to start an airline. The unsuccessful attempts rankled Tata, according to friends. Bala Balachandran, a professor at the Kellogg School of Management at Northwestern University and a friend for 22 years, said Tata was very upset with politicians and bureaucrats "who in their selfish interest allowed competition to be curtailed". "Ratanji will never bribe anybody to satisfy his personal or business interests."
It is not hard to see why the setbacks hurt Tata personally. The group's association with aviation dates back to 1932 when it launched Tata Aviation Service, whose inaugural flight on a Puss Moth was piloted by JRD Tata, Ratan Tata's predecessor. JRD, who had grown up in France watching the famous aviator Louis Bleriot's early flights, and had taken a joyride in an airplane as a 15-yearold, was one of the first Indians to be granted a commercial pilot's licence, according to Tata chronicles.
Tata Aviation was the forerunner to Tata Airlines, which took the name Air India when it became a public company in 1946. Air India was nationalised in 1953, against the wishes of JRD Tata.
Ratan Tata shared JRD's obsession for aviation. A trained pilot, Tata established a flying club in Jamshedpur when he was posted at Tata Steel.
JJ Irani, former managing director of
Tata Steel, said the flying club was a rage in Jamshedpur. "It became such a fad that Russi Mody [a Tata veteran and former boss of Tata Steel] got his flying licence at the age of 50 and people started asking me why I was not getting one myself," recalled Irani.
Love EtcIndeed, Tata's enthusiasm for aviation is renowned — FlightSafety, the Warren Buffet-owned aviation training company, uses Tata's endorsement as the first testimonial on its website — but the airline business remained elusive while he held the group's reins. The closest he ever got to the business was when he briefly led Air India as nonexecutive chairman in the eighties.
AirAsia group CEO
Tony Fernandes said it was a common love for planes that brought him and Tata together. "When he flew me to Delhi on his jet you could see he was in his elements — free from everything and able to do what he loves. Seeing him in control of his own plane, I knew we couldn't have found a better partner. He is a true aviator."
Taking together his group's rich history and Tata's unbridled love for aviation, the two airline start-ups would only seem logical. But Morgen Witzel, author of Tata: the Evolution of a Corporate Brand, said one can make too much of the obvious interest. "It has been a long time since JRD Tata was chairman of Air India, and since then the
Tata group has moved on."