Seema Chowdhry | Chanpreet Khurana
Life Mint :First Published: Sat, Nov 30 2013. 12 20 AM IST
For Indian teenagers an entrepreneurial dream is fraught with parental pressure to continue education, lack of mentors and funding.
Enough reason to sometimes delay their dream to be their own bosses
For 19-year-old
Ritesh Agarwal, the stakes are different than they are for older entrepreneurs. If his technology-cum-hospitality ventures—
Oravel.com and OYO Inns & Suites—fail, his parents will insist he go abroad to study engineering. If his ideas work, he’ll get to stay and fulfil his ambition to “change a thousand B&Bs (bed and breakfast establishments) at a time” with technology.
Before launching Oravel in 2011, Agarwal spent hours attending start-up conferences, tirelessly networking with successful entrepreneurs, picking their brains. It was this sense of wonder, his willingness to learn and experiment, that led him to have faith that his portal, which recommends little-known stay options at popular holiday destinations, would find takers. Oravel now has listings for around 5,000 properties and the company makes a commission on every booking made through it.
He launched OYO Inns & Suites in mid-2012, along with his then 42-year-old co-founder
Manish Sinha. At OYO, the company signs management contracts with property owners for services like vendor management and technology.
In May, Agarwal became the first Indian to get the Thiel Fellowship, a programme for young entrepreneurs. The fellowship helped him convince his Odisha-based parents, Bela and Ramesh Agarwal, that he was doing all right despite having dropped out of college. “They’re still upset about me not graduating from a good university, but when they see articles about me in magazines and newspapers, they think, ‘He must be doing something right’,” says Agarwal.
Mithila Katiyar has put her cupcakes set-up on hold to learn the ropes of the hospitality business at the Institute of Hotel Management, Aurangabad. Phoyo: Aniruddha Chowdhury/Mint
There are quite a few reasons why teen entrepreneurs have an edge when it comes to ideas, especially those centred on new technology. US-based serial entrepreneur Rajesh “Raj” Setty, who also mentors Thiel Fellows, believes these teenagers have the “3E” factor: a combination of enthusiasm, energy and eagerness. What’s more, they have fewer constraints and a healthy sense of wonder, which also helps them to be open to new ideas. They are at an age where they are learning things every day, Setty says.
MakeMyTrip founder
Deep Kalra, who mentors participants of the TiE Young Entrepreneurs (started by the Boston, US, chapter of The Indus Entrepreneurs) programme in India, says young entrepreneurs are often “razor-sharp on the idea, they’re passionate and are able to truly put in 24x7”.
All this makes them good candidates for start-ups, some of which they often stumble upon.
Yet sometimes just a good idea is not enough.
Mithila Katiyar has packed her 100 different nozzles, 60 varieties of sprinkles, and numerous silicon cupcake baking trays in to a cupboard at home in Bangalore. Her small start-up M&M, a speciality cupcake production unit, has been put on hold for a while as she has enrolled at the Institute of Hotel Management, Aurangabad (run by The Taj Group of Hotels). Katiyar’s love for baking comes from watching her mother Mrinalini conduct bake sales in Whitefield, Bangalore. She used to help her mother, as a child, but unlike her mother who bakes breads, Katiyar prefers cupcakes. “Earlier this year a neighbour who had tasted my cupcakes requested me to bake about 100 for her child’s birthday party. I had never baked in bulk before but once I delivered, that was the start of my cupcake business,” explains Katiyar, who hopes to own an eatery on the lines of Mumbai’s Theobroma one day.
Her father
Arun Katiyar (a contributor to
Mint) says he would not have had any problem if Mithila had decided to continue with her start-up instead of opting for college. “To head to college is her choice, not a compulsion from us. She feels she will understand every aspect of the hospitality business better by going to school,” says Arun.
"Teenagers have the ‘3E’ factor: a combination of enthusiasm, energy and eagerness. What’s more, they have fewer constraints and a healthy sense of wonder, which also helps them to be open to new ideas."
While the idea that their teenage son or daughter wants to set up a venture does not seem to scare most parents these days, many still draw the line when it comes to nixing a college degree and heading straight into managing a start-up. “Lukewarm support is when teen-entrepreneurs are undecided between the two paths: higher education or continuing their business,” says Setty. Nitin Purswani, the founder of Zepo (an e-commerce platform that lets you build your own online store) who has worked with a few teen entrepreneurs says only ventures where there is some support from the family work. “Some of the challenges of working with these people is that some of them don’t even have savings accounts in banks or really understand the logistics of delivery of products or marketing for that matter. Our job is to help them in that.”
Shradha Sharma, the founder of
Yourstory.com, an online platform for start-ups and entrepreneurs, adds that many student and teen start-ups in India have a tendency to go under or be discontinued because some of these ideas are hard to sustain in the long run without funding. “In India, any venture must prove that it can run first before it gets funding. If there is no money, how can a business sustain itself or grow? Not many parents can support or are willing to put in money for such ideas. There is really no place else that the students can turn to,” Sharma says. She also says peer pressure—how well a friend is doing in a new job or college; parental pressure—study now, work later; lack of support within institutions and no mentors, are some of the reasons that India does not really have an environment to produce a Bill Gates or Steve Jobs.
Pranav Manpuria, who asked his maternal grandfather T.L. Chandrashekhar to fund his first venture is now studying at the Illinois Institute of Technology in Chicago, US. Photo: Aniruddha Chowdhury/Mint
Bangalore lad
Pranav Manpuria, 18, who left for the Illinois Institute of Technology in Chicago, US, for an undergraduate degree in management science and engineering in early August, had been running three online start-ups—Zingitt, a social network for students; GoFish, an e-commerce venture (he started along with
Rahul Nathan) as well as AEON (with a partner
Rajat Badami), another e-commerce venture—for the last two years. “Currently, GoFish and AEON have taken a unified goal and I have merged the two websites. Also, we are upgrading our websites, adding over 100 new designs and are aiming to launch in the US as well by the first week of January. Zingitt is changing too. I am rethinking the entire concept to make it a more global venture, compared to the old model focused only on one geography,”explains Manpuria in an email from the US adding that he continues to monitor his start-ups while he is in the US.
Manpuria did not feel comfortable approaching his parents for the initial capital. “So I asked my thatha (grandfather) for a loan of Rs.15,000, which I used to pay for registering the domain name and advertising it on Facebook.” T.L. Chandrashekhar, his maternal grandfather, did not fully understand what the money was to be used for but he did know that Manpuria was using it to set up a business online. “My grandfather did not even understand Zingitt’s concept but he gave me the money. Eventually my mother also got roped in because for a few payments, I needed to use her credit card. She was supportive and got my father to check with a lawyer and an accountant about the legal requirements for small start-ups,” says Manpuria, whose first start-up, Zingitt, was actually an offshoot of a school project.
"In India, any venture must prove that it can run first before it gets funding. If there is no money, how can a business sustain itself or grow? Not many parents can support or are willing to put in money from their end for such ideas. And there is really no place else that the students can turn to"
“When I started taking advertisements for Zingitt, I was trying to put a system into place and was not really focusing on how much I earned from these advertisements. However, since the site was big in the Netherlands it was able to earn about $30 a month from some basic advertisement, which covered some of the costs for the servers. For the other sites, the revenue model was fairly straightforward. I saw other sites selling merchandise and priced our products at least Rs.200 lesser. I then found a supplier who could give us a quality product, and didn’t focus too much on making profit,” he says adding that he believes that initially he needed to build a base of returning customers rather than make profit. In the US, along with his room mate, Manpuria is gearing up to start a venture. “It’s called The 2 A.M. Project. We make posters, T-shirts and stickers with motivational and pop culture themes and a minimalist touch to them.”
Manpuria believes his course, which teaches how to manage a technology-oriented company, will be of great help. The reason he decided to earn a degree along with his entrepreneurship ventures lies with his mother Ragini Shekhar. “I have supported his desire to do all these different things all through high school, but my husband and I were clear that our only son will not be a school drop-out. For a while I was not sure he would do that, but when he got through to this course with a $30,000 (around Rs.18.5 lakh) scholarship, I was relieved,” said Bangalore-based Shekhar over the phone a day before she headed to Illinois with her son.
Parents have a legitimate concern: What will happen if the venture fails? “Of course, in the case of failure, there is a cost attached. One has to go back, either start over or go back to school. In either case, they’ve lost some years doing that. So parents want their children to complete their education. That’s the way life is,” says Setty.
“Farrhad knows that we don’t believe that making money is the basis of success. For us, structured education is important and he must have that,” says Mumbai-based Nwaz Acidwalla, who is now the business head of Rockstah Media (a company dealing in Web solutions and the business of entertainment), the third venture her son Farrhad set up in 2009.
So, while the company is currently registered in Farrhad’s parents’ name (Nwaz says they plan to include his name too now that he is no longer a minor), it is this 20-year-old founder who juggles a bachelor’s degree in accounts at HR college Mumbai, with managing clients and conceptualizing themes for their Web-based needs. “He is the ideas man and the visualizer in our team, while I am the manager of production or the one who makes sure that behind-the-scenes work happens,” says Nwaz.
Farrhad Acidwalla works with his mother Nwaz. He’s studying accounts at HR College, Mumbai. Photo: Abhijit Bhatlekar/Mint
At 13, when Farrhad wanted to put up an aviation aeromodelling-related website, Nwaz says she was worried it would distract him from his studies. “But he was so keen and I hardly knew anything about setting up websites or what the purpose of this website forum would be that I did not forbid him. He literally begged me to ‘swipe my credit card online’ to pay for the website, which I was most reluctant to do because I had heard so much about Internet fraud. But eventually I gave in.” Six months later, when Farrhad’s website had a buyer, he felt it would be best to sell since he was busy with school. Nwaz and her husband, with Farrhad’s consent, sold it off for a “tidy sum”, which may have been 60 times as much as the initial investment, though Nwaz refuses to divulge the figure. At 15, Farrhad went on to create another Internet forum, this time for people who wanted to discuss tech-related issues. This too found a buyer after a few months. When he came up with his third idea, Nwaz says she and her husband decided to set up a company.
Farrhad says that he earns no formal salary and only recently was gifted a car for his use. “My parents manage the money and while my phone bills, petrol bills and expenses are taken care of by the company. My parents do not think this is the right time for me to manage the finances,” says Farrhad.
Agarwal, on the other hand, has a strange relationship with money. For now his entire focus is on expanding the business. But he has grown up in a “typical Marwari household hearing the saying ‘top line is vanity, bottom line is sanity and cash flow is reality’”. Theoretically, he knows that as a technology “geek” he is not supposed to be concerned with money, that he should be consumed with passion for his product. But he has already been on the brink of being penniless twice in his short career. So the $100,000 he received from the Thiel Fellowship is welcome, as is funding from the angel investor VentureNursery. He also values the connections that these associations bring with them.
To face the everyday challenges of life as a young entrepreneur, Agarwal says he depends on his team of 17—at least six of whom have experience of building a company from the ground up. What’s more, Agarwal has no regrets about dropping out of college. He can afford to take risks, to stick his neck out, to take the time to make mistakes and learn the ropes. After all, he’s just 19.
