Lenovo Opens Its Largest Flagship Store in India

 18 Mar 2010 09:33 PM 


Lenovo India today announced the inauguration of its first Flagship
Store in Bangalore and the largest in India, at Mantri Square,
Malleswaram, Bangalore.

The new Flagship Store is the first of its kind in India
and will house the entire range of Lenovo Think and Lenovo
IdeaPad and IdeaCentre range of products for Consumer and
SMB. The store, located in India’s largest mall, has been designed
to be a complete brand experience zone and a one-stop-shop for
Lenovo customers.
 
The flagship store combines brand display, product
experience, information collection, consultation and sales
and reflects the look and feel of Lenovo stores internationally.
Customers visiting the store will be treated to an end-to-end, compelling shopping experience.

While inaugurating the store Mr. Amar Babu, Managing Director,
Lenovo India, said, "The Flagship store embodies Lenovo's
commitment to putting the customer first by providing the
opportunity to experience our entire range of products and
technology under one roof. The store is a significant step to get
closer to our customers and reflects our changing focus towards
retail as a key business tool and integrates with our overall
business strategy for India.”

The new flagship store represents a key change in Lenovo’s
retail strategy as it will have a significant focus on the retail SMB segment.
Going forward, there will be a major focus on enhancing the retail penetration
through exclusive stores by as much as 30% especially in tier 2 and 3 markets.
This change of strategy comes from significant learnings from other key
emerging markets like China and Lenovo is keen to capitalise on this
trend and use retail as an effective strategic tool.

Lenovo will also look at expanding its portfolio of products
further to better serve its customers and cater to specific needs
and requirements. Some of the key products that the company
launched this year include the Lenovo IdeaPad S10-3t,
ThinkPad Edge, Thinkpad X100e and ThinkPad A70z.
Lenovo also participated at CES earlier this year where it
grabbed the spotlight by winning 5 industry awards, the most of any PC manufacturer.