infosys co-founder and Chairman Emeritus N.R. Narayana Murthy
headed the panel that looked at the body's role
India should be branded as a centre for innovation: Nasscom panel
Goutam Das In B T :: March 4, 2013 | 23:58 IST
IT industry lobby Nasscom on Monday shared the recommendations made by a committee that looked at the body's role, going ahead, and its organisational structure. The panel was chaired by Infosys co-founder and Chairman Emeritus N.R. Narayana Murthy.
The Murthy report has suggested that Nasscom re-align its structure to focus more on emerging sectors such as Internet and mobile commerce, software products as well as the domestic market. Vertical councils should shape the agenda of the body, the report added. Other focus acres include: IT services, Business Process Outsourcing, Engineering, Research and Development, and Captives or the Indian arms of multinationals.
The report also highlights the role the lobby needs to play to re-brand India as a business destination - from a country of order takers to a centre for innovation. Nasscom and Murthy insist that the re-branding is essential because "what we do is what should be reflected in the brand".
"Given that we want to become end-to-end solutions providers, given that we need more interactions at the boardroom level, with CXOs, we said it is right to brand India as a proactive provider of solutions rather than a reactive developer," said Murthy, addressing a query from BT on the need to re-brand the country, during a press meet in Bangalore.
In the current business climate, where unemployment is still very high in developed markets, "outsourcing" has become a dirty word. Nasscom has silently worked to change the terminology the industry uses. For instance, Business Process Outsourcing (BPO) is now being called Business Process Management (BPM).
To position India as an innovative solutions provider, the Murthy committee has recommended Nasscom holds many more international events, publishes research and case studies, and hold workshops to enable an innovation culture.
Other suggestions include enhancing Nasscom's effectiveness by expanding its membership from 1,303 members now to 3,000 new members in five years. Of the current members, only 400 are actively engaged. The Murthy report wants Nasscom to provide knowledge and certification facilities in specialist domain areas.
Apart from Murthy, other members of the expert committee included Krishnakumar Natarajan, CEO of Mindtree; Rajan Anandan, Managing Director of Google; Ganesh Lakshminarayanan, President of Dell India; Ashank Desai, founder of Mastek; Pramod Bhasin, former CEO of Genpact; and Som Mittal, President, Nasscom.
Nasscom says the Indian IT industry can touch $300 billion by 2020 from $108 billion now. To become an enabler and remain relevant, it has to move fast in adopting the committee's recommendations.
The Murthy report has suggested that Nasscom re-align its structure to focus more on emerging sectors such as Internet and mobile commerce, software products as well as the domestic market. Vertical councils should shape the agenda of the body, the report added. Other focus acres include: IT services, Business Process Outsourcing, Engineering, Research and Development, and Captives or the Indian arms of multinationals.
The report also highlights the role the lobby needs to play to re-brand India as a business destination - from a country of order takers to a centre for innovation. Nasscom and Murthy insist that the re-branding is essential because "what we do is what should be reflected in the brand".
"Given that we want to become end-to-end solutions providers, given that we need more interactions at the boardroom level, with CXOs, we said it is right to brand India as a proactive provider of solutions rather than a reactive developer," said Murthy, addressing a query from BT on the need to re-brand the country, during a press meet in Bangalore.
In the current business climate, where unemployment is still very high in developed markets, "outsourcing" has become a dirty word. Nasscom has silently worked to change the terminology the industry uses. For instance, Business Process Outsourcing (BPO) is now being called Business Process Management (BPM).
To position India as an innovative solutions provider, the Murthy committee has recommended Nasscom holds many more international events, publishes research and case studies, and hold workshops to enable an innovation culture.
Other suggestions include enhancing Nasscom's effectiveness by expanding its membership from 1,303 members now to 3,000 new members in five years. Of the current members, only 400 are actively engaged. The Murthy report wants Nasscom to provide knowledge and certification facilities in specialist domain areas.
Apart from Murthy, other members of the expert committee included Krishnakumar Natarajan, CEO of Mindtree; Rajan Anandan, Managing Director of Google; Ganesh Lakshminarayanan, President of Dell India; Ashank Desai, founder of Mastek; Pramod Bhasin, former CEO of Genpact; and Som Mittal, President, Nasscom.
Nasscom says the Indian IT industry can touch $300 billion by 2020 from $108 billion now. To become an enabler and remain relevant, it has to move fast in adopting the committee's recommendations.
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